Results matter, but they’re only half the story. The driver of growth and profitability is process – and without a clearly defined sales process, achieving success is difficult to achieve, harder to repeat, and almost impossible to scale.

This happens all the time: a company has a strong year, breaks sales records, and celebrates. But ask them how they did it and they’re not quite sure – which means they don’t know how to do it again. What steps did they take? What worked? What didn’t? They may have relied heavily on a few star performers, each doing things their own way. That is NOT a growth strategy!

Sales teams need defined, repeatable processes – a playbook that everyone can follow so they’re not reinventing the wheel on every deal. Executives tasked with codifying those processes understand that every year they fail to do so means another year of leaving success to chance. That’s where dedicated sales management software is a game changer.

Taylor Sears, COO of Kentucky’s Silent Guard, understands the fundamental importance of establishing formal sales processes as quickly as possible. When he came onboard in 2018, he describes his first assignment as “studying how other successful security business operate, learn from them, and identify what we could do better. It was clear that the first thing we needed to do was improve our sales process to keep up with leads, book jobs, and operate more profitably.” Getting his company operating on WeSuite’s platform helped him achieve all of it. Equally important, it increased the company’s close rate, dollars-per-job, and RMR. In other words, establishing processes drove results.

Stephanie Olson, Business Analyst at Washington Alarm, experienced first-hand how sales management software revolutionized how her company’s sales team operates. Since deploying WeSuite, she describes the company as running more smoothly. “WeSuite encourages us to follow a systematic approach to our entire sales process. This makes us more organized and there’s more accuracy in our quoting. Plus, because it integrates cleanly with our financial platform, everything runs much more efficiently.”

Matt Sturdivant, Founder & President of AK Technologies, has sales data that validates the correlation between processes and growth. “Companies without an efficient way to manage quoting will stay small forever,” he says. Since his company started using WeSuite two years ago, revenue has more than doubled.

Process is what makes growth repeatable. That’s why it’s no surprise that nearly 40% of SDM 100 Dealers choose WeSuite software to manage and standardize their sales process!

To grow your business in 2026, start by requesting a demo of QuoteAnywhere software. Take that first step and reach out today!